TY  - JOUR
AU  - Gavilán Bouzas, Diana
AU  - Avello Iturriagagoitia, María
PY  - 2022
DO  - 10.1504/IJMC.2024.10047797
SN  - 1470-949X
UR  - https://hdl.handle.net/20.500.14352/98722
T2  - International Journal of Mobile Communications
AB  - The use of push notifications is one of the most relevant strategies to proactively communicate with a user from within various apps. Europe has adopted an opt-in requirement wherein users have to explicitly express that they agree to receive push...
LA  - eng
M2  - 1
PB  - InderScience Publishers (IEL)
KW  - Opt-in
KW  - Opt-out
KW  - Frame request
KW  - Push notifications
KW  - Experiential value
KW  - Personal involvement
KW  - Social proof
KW  - Mobile apps
KW  - User decision
KW  - Mobile context
KW  - Mobile marketing
TI  - Enabling smartphone push notifications: the effect of a framed opt-in request
TY  - journal article
VL  - 21
ER  -