2026-06-29T09:31:35Zhttps://docta.ucm.es/rest/oai/requestoai:docta.ucm.es:20.500.14352/1001732025-07-16T14:09:44Zcom_20.500.14352_14col_20.500.14352_15
Integrating a tourism service quality evaluation linguistic multi-criteria decision making model into a relational database management system
Carrasco González, Ramón Alberto
Blasco López, María Francisca
García De Madariaga Miranda, Jesús
Herrera-Viedma, Enrique
338.48
L83
Linguistic Multi-criteria Decision-making (LMCDM)
Conventional Relational Database Management
System Tourism Service Quality SERVQUAL
Scale Hotel Guests
Ciencias Sociales
5312.90 Economía Sectorial: Turismo
In this paper we present an implementation, using a conventional relational database management system, of a linguistic multi-criteria decision making model to integrate the hotel guests’ opinions included in the WWW and expressed on several dimensions (or attributes) in order to obtain a SERVQUAL scale evaluation value of service quality. SERVQUAL scale is commonly used in tourism to standardize the service quality evaluation and is a five-item scale consisting of: tangibles, reliability, responsiveness, assurance and empathy. As a particular case study, we show an application example of the implemented model using TripAdvisor website.
Depto. de Marketing
Fac. de Comercio y Turismo
TRUE
pub
2024-02-08T08:26:30Z
2024-02-08T08:26:30Z
2017
conference paper
https://hdl.handle.net/20.500.14352/100173
2194-5357
10.1007/978-3-319-66830-7_37
2194-5365
eng
Carrasco, R. A., Blasco, M. F., García-Madariaga, J., & Herrera-Viedma, E. (2018). Integrating a tourism service quality evaluation linguistic multi-criteria decision making model into a relational database management system. In Advances in Fuzzy Logic and Technology 2017: Proceedings of: EUSFLAT-2017–The 10th Conference of the European Society for Fuzzy Logic and Technology, September 11–15, 2017, Warsaw, Poland IWIFSGN’2017–The Sixteenth International Workshop on Intuitionistic Fuzzy Sets and Generalized Nets, September 13–15, 2017, Warsaw, Poland, Volume 1 10 (pp. 408-418). Springer International Publishing.
metadata only access
Springer