2026-06-27T15:20:30Zhttps://docta.ucm.es/rest/oai/requestoai:docta.ucm.es:20.500.14352/1006722025-07-15T15:08:48Zcom_20.500.14352_14col_20.500.14352_15
Docta Complutense
author
Blasco López, María Francisca
author
Recuero Virto, Nuria
author
Aldas Manzano, Joaquín
author
García De Madariaga Miranda, Jesús
2024-02-09T08:31:07Z
2024-02-09T08:31:07Z
2020
Blasco López MF, Virto NR, Manzano JA, García-Madariaga J. Archaeological tourism: looking for visitor loyalty drivers. Journal of Heritage Tourism. 2020;15(1):60-75.
1743-873X
10.1080/1743873X.2019.1602628
https://hdl.handle.net/20.500.14352/100672
1747-6631
https://doi.org/10.1080/1743873X.2019.1602628
https://www.tandfonline.com/doi/full/10.1080/1743873X.2019.1602628
Revisit intention has become a focus of attention for archaeological sites management. Identifying visitors’ loyalty drivers to any tourism attraction is crucial but it is even more necessary for these non-renewable resources. This study was designed to analyse the role of service experience, new service bonds and perceived value in visitors’ revisit intention generation process. The main contribution of the research is that perceived value is, for the first time, conceptualised as a dimension that comprehends knowledge value, relational value and perceived relationship investment. Four hundred-seventy visitors to the Pyramids of the Sun and the Moon (Peru) were surveyed. Results indicate that perceived value has the strongest impact on visitors’ loyalty, followed by the indirect effect of new service bonds mediated by perceived value. Moreover, the linkage between new service bonds and perceived value was determined as the most significant of all the relationships analysed.
eng
Attribution-NonCommercial-NoDerivatives 4.0 International
Archaeological tourism: looking for visitor loyalty drivers
journal article
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URL
https://docta.ucm.es/bitstreams/c17fcd00-2220-4597-bfc8-ac0c274ca49e/download
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application/pdf
Archaeological_tourism.pdf
URL
https://docta.ucm.es/bitstreams/ec6a8910-5e66-4667-b361-e31d20d7bb74/download
File
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text/plain
Archaeological_tourism.pdf.txt