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oai:docta.ucm.es:20.500.14352/1008692025-02-08T01:14:29Zcom_20.500.14352_14col_20.500.14352_21

Adoption of E-Commerce by Individuals and Digital-Divide Valarezo Unda, Ángel Eduardo López Zorzano, Rafael Alberto Pérez Amaral, Teodosio E-commerce penetration rates are distant among those groups of individuals with the lowest and the highest levels of online shopping adoption. This is an indicator of digital-divide, having negative effects in terms of untapped opportunities for people, companies, and the whole economy. Key socioeconomic and demographic determinants of adoption of e-commerce are explored, analyzing a dataset of 174,776 observations for the period 2008–2017 in Spain. The empirical analysis is based on a standard neoclassical utility maximization framework. Linear probability model, logistic regression, and Heckman’s sample selection correction model have been used. The results suggest that e-commerce adoption is positively related with being male, having higher levels of education, income and digital skills, being Spanish, and being employed; while being female, older, and belonging to a household of two or more members have negative effects. An interaction between digital skills and age has been introduced in the model, where high digital skills seem to have a positive influence, partly counteracting the lower odds for some age groups. Policy recommendations related to demand and supply measures are suggested to foster the adoption of e-commerce. 2024-02-09T11:35:12Z 2024-02-09T11:35:12Z 2020 book part Valarezo, Á., López, R., Pérez Amaral, T. (2020). Adoption of E-Commerce by Individuals and Digital-Divide. In: Alleman, J., Rappoport, P., Hamoudia, M. (eds) Applied Economics in the Digital Era. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-40601-1_4 978-3-030-40600-4 978-3-030-40601-1 10.1007/978-3-030-40601-1_4 https://hdl.handle.net/20.500.14352/100869 https://doi.org/10.1007/978-3-030-40601-1_4 eng PRODECON-CM HM S2015/HUM-3491 restricted access Palgrave Macmillan