2026-06-29T07:31:47Zhttps://docta.ucm.es/rest/oai/request

oai:docta.ucm.es:20.500.14352/1104572025-03-18T12:29:21Zcom_20.500.14352_14col_20.500.14352_15

Exploring patient loyalty in telemedicine through bibliometric analysis and future horizons Recuero Virto, Nuria 658.8 Marketing 5311.05 Marketing (Comercialización) In an era of rapid telemedicine expansion, patient loyalty is paramount for effective health-care delivery. This study aims to understand loyalty behaviours in telemedicine to refine services. The primary objectives are to elucidate the current state of scholarly inquiry concerning loyalty within the telemedicine sphere and to address existing research deficiencies within this domain. This exploration seeks to provide valuable insights and contribute to the advancement of knowledge in this critical area of inquiry Depto. de Marketing Fac. de Comercio y Turismo TRUE pub 2024-11-12T12:17:48Z 2024-11-12T12:17:48Z 2024-11-11 journal article https://hdl.handle.net/20.500.14352/110457 XXXX-XXXX 10.1108/IJPHM-07-2024-0068 eng Recuero-Virto, N. (2024), "Exploring patient loyalty in telemedicine through bibliometric analysis and future horizons", International Journal of Pharmaceutical and Healthcare Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJPHM-07-2024-0068 Attribution 4.0 International http://creativecommons.org/licenses/by/4.0/ restricted access application/msword