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oai:docta.ucm.es:20.500.14352/1172542025-03-18T14:55:26Zcom_20.500.14352_14col_20.500.14352_15

Disinformation propagation in social networks as a diplomacy strategy: analysis from system dynamics Propagación de la desinformación en redes sociales como estrategia de diplomacia: análisis desde la dinámica de sistemas Guzmán Rincón, Alfredo Rodríguez-Cánovas, Belén Rodríguez Cánovas, María Belén 658.8 Disinformation Diplomacy Model System dynamics Comunicación audiovisual Marketing Comunicación social Investigación en la comunicación Investigación Comercial Investigación social 5902.04 Política de Comunicaciones 6308 Comunicaciones Sociales 5910.02 Medios de Comunicación de Masas 5311.05 Marketing (Comercialización) 6114.13 Marketing Disinformation on social media has positioned itself as a strategy of diplomacy to intervene in the decisions of sovereign states through the use of fake news, misleading content, hate speech and deliberate falsehoods, information errors, among others, in order to mobilise their citizens, and thus change both public and state policies and rulers, generate social pressure on socio-economic systems, etc. Having said that, the analysis of this strategy in terms of the process of disinformation propagation has been characterised as biased as it involves multiple actors with different levels of decision-making; hence the aim of this paper is to analyse the propagation of disinformation as a diplomatic strategy in social networks through a systemic approach. The results show a generalist model of causal loops, which provides evidence of how disinformation is disseminated, based on the various elements documented in the literature on this diplomatic strategy. Concluding on the potential nature of disinformation and the role that the state and the social networks themselves should play in preventing and mitigating this phenomenon, which is currently affecting nations across the board and which has become popular through the use of diplomatic agents. Depto. de Marketing Fac. de Comercio y Turismo TRUE pub 2025-01-30T11:57:24Z 2025-01-30T11:57:24Z 2021-03-23 journal article https://hdl.handle.net/20.500.14352/117254 1647-7251 10.26619/1647-7251.dt21.3 eng Rincón. Alfredo Guzmán; Rodríguez-Cánovas, Belén. Disinformation propagation in social networks as a diplomacy strategy: analysis from system dynamics. Janus.net, e-journal of international relations. Thematic dossier International Relations and Social Networks, July 2021. Consulted [online] on date of last visit, https://doi.org/10.26619/1647-7251.DT21.3 Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/ open access application/pdf OBSERVARE. Universidade Autónoma de Lisboa