<?xml version="1.0" encoding="UTF-8"?><?xml-stylesheet type="text/xsl" href="static/style.xsl"?><OAI-PMH xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/ http://www.openarchives.org/OAI/2.0/OAI-PMH.xsd"><responseDate>2026-06-27T15:26:47Z</responseDate><request verb="GetRecord" identifier="oai:docta.ucm.es:20.500.14352/120214" metadataPrefix="mods">https://docta.ucm.es/rest/oai/request</request><GetRecord><record><header><identifier>oai:docta.ucm.es:20.500.14352/120214</identifier><datestamp>2025-05-19T13:46:03Z</datestamp><setSpec>com_20.500.14352_14</setSpec><setSpec>col_20.500.14352_15</setSpec></header><metadata><mods:mods xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:doc="http://www.lyncode.com/xoai" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
   <mods:name>
      <mods:namePart>Arceo Vacas, Alfredo</mods:namePart>
   </mods:name>
   <mods:extension>
      <mods:dateAvailable encoding="iso8601">2025-05-19T13:46:03Z</mods:dateAvailable>
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      <mods:dateAccessioned encoding="iso8601">2025-05-19T13:46:03Z</mods:dateAccessioned>
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   <mods:originInfo>
      <mods:dateIssued encoding="iso8601">2002</mods:dateIssued>
   </mods:originInfo>
   <mods:identifier type="citation">Arceo, A. (2002): "Public relations in Spain in 2002: antecedents, present situation and future tendencies". In European PR News, EUPRERA. European Public Relations Education and Research Association, 2002</mods:identifier>
   <mods:identifier type="issn">1682-6558</mods:identifier>
   <mods:identifier type="uri">https://hdl.handle.net/20.500.14352/120214</mods:identifier>
   <mods:identifier type="relatedurl">https://portal.issn.org/resource/ISSN/1682-6558</mods:identifier>
   <mods:identifier type="relatedurl">https://euprera.org/what-we-do/publications/</mods:identifier>
   <mods:abstract>When in 1971 the Facultades de Ciencias de la Información (Schools of Communication), were created both at the Universidad Complutense of Madrid, and at the Universid a d Autónoma of Barcelona, Spain, the public relations task began to a p p e a r. It was linked with other key elements: the industrial development, the university academy, and democracy (but the last at a later date after the death of Franco in 1975).</mods:abstract>
   <mods:language>
      <mods:languageTerm>eng</mods:languageTerm>
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   <mods:titleInfo>
      <mods:title>Public relations in Spain in 2002: antecedents, present situation and future tendencies</mods:title>
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   <mods:genre>journal article</mods:genre>
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