2026-06-08T00:03:08Zhttps://docta.ucm.es/rest/oai/request

oai:docta.ucm.es:20.500.14352/1285492025-12-05T18:06:35Zcom_20.500.14352_14col_20.500.14352_15

00925njm 22002777a 4500 dc Castillo Abdoul, Bárbara author Ortega Fernández, Eglée Andreina author Romero Rodríguez, Luis M. author 2024 This study aims to analyze the content on corporate social responsibility (CSR) of Gucci, Prada and Ermenegildo Zegna on the social networks Instagram, Facebook and TikTok in order to examine the focus of the publications of these luxury brands, what type of content is more frequent and which ones generate more interaction and engagement. Castillo-Abdul B, Ortega Fernandez E, Romero-Rodriguez LM (2024), "Corporate social responsibility communication of male luxury fashion brands: analysis on Instagram, Facebook and TikTok". Management Decision, Vol. 62 No. 2 pp. 471–491, doi: https://doi.org/10.1108/MD-09-2022-1316 0025-1747 10.1108/MD-09-2022-1316 https://hdl.handle.net/20.500.14352/128549 1758-6070 https://doi.org/10.1108/MD-09-2022-1316 https://www.emerald.com/md/article-abstract/62/2/471/1215288/Corporate-social-responsibility-communication-of?redirectedFrom=PDF Corporate social responsibility communication of male luxury fashion brands: analysis on Instagram, Facebook and TikTok