2026-06-08T04:19:00Zhttps://docta.ucm.es/rest/oai/request

oai:docta.ucm.es:20.500.14352/1285492025-12-05T18:06:35Zcom_20.500.14352_14col_20.500.14352_15

Corporate social responsibility communication of male luxury fashion brands: analysis on Instagram, Facebook and TikTok Castillo Abdoul, Bárbara Ortega Fernández, Eglée Andreina Romero Rodríguez, Luis M. This study aims to analyze the content on corporate social responsibility (CSR) of Gucci, Prada and Ermenegildo Zegna on the social networks Instagram, Facebook and TikTok in order to examine the focus of the publications of these luxury brands, what type of content is more frequent and which ones generate more interaction and engagement. 2025-12-05T18:06:35Z 2025-12-05T18:06:35Z 2025-12-05T18:06:35Z 2024 journal article https://hdl.handle.net/20.500.14352/128549 0025-1747 10.1108/MD-09-2022-1316 1758-6070 eng Castillo-Abdul B, Ortega Fernandez E, Romero-Rodriguez LM (2024), "Corporate social responsibility communication of male luxury fashion brands: analysis on Instagram, Facebook and TikTok". Management Decision, Vol. 62 No. 2 pp. 471–491, doi: https://doi.org/10.1108/MD-09-2022-1316 metadata only access Emerald Insight