2026-06-29T16:49:25Zhttps://docta.ucm.es/rest/oai/requestoai:docta.ucm.es:20.500.14352/350632023-08-28T06:45:25Zcom_20.500.14352_14col_20.500.14352_15
Docta Complutense
author
García Santamaría, J.V.
author
Pérez Serrano, María José
author
Alcolea Díaz, G.
2023-06-19T14:59:33Z
2023-06-19T14:59:33Z
2014
1138-5820
10.4185/RLCS-2014-1017en
https://hdl.handle.net/20.500.14352/35063
http://www.revistalatinacs.org/069/paper/1017_U3M/20ven.html
The acquisition of the Cuatro and La sexta television networks by Telecinco and Antena 3, respectively, has configured a new audiovisual landscape in Spain. The two new media platforms, now known as Mediaset España and Atresmedia, have accumulated considerable power in the free-to-air television market in terms of revenue, audience configuration and advertising sales figures. The objective of this article is to analyse the causes of these mergers, their influence on the Spanish television market, and to establish whether they put at risk -in terms of “relevant markets”- the survival of other players. Method. The study is based on the principles of the political economy of communication, which provides an integrated theoretical framework focused on media ownership and concentration. Results and conclusions. The overall conclusion is that, since 2010, when the first concentration deal was closed, the conditions of competition of the Spanish audiovisual market have been modified.
spa
New television platforms in Spain and their influence on the market
journal article
URL
https://docta.ucm.es/bitstreams/5303b381-5270-4da1-9c55-d9cf55bcec77/download
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application/pdf
RLCS_paper1017-ingl-MJ Perez Serrano.pdf
URL
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RLCS_paper1017-ingl-MJ Perez Serrano.pdf.txt