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oai:docta.ucm.es:20.500.14352/719822024-09-19T15:35:24Zcom_20.500.14352_14col_20.500.14352_15
Docta Complutense author Villagra García, Nuria author Sánchez Herrera, Joaquín author Clemente Mediavilla, Jorge author Pintado Blanco, Teresa 2023-06-22T10:59:33Z 2023-06-22T10:59:33Z 2022-08 Villagra García, N., Sánchez Herrera, J., Clemente Mediavilla, J. & Pintado Blanco, T. «Deconstructing Corporate Activism: A Consumer Approach». Journal of Management & Organization, agosto de 2022, pp. 1-15. DOI.org (Crossref), https://doi.org/10.1017/jmo.2022.70. 1833-3672 10.1017/jmo.2022.70 https://hdl.handle.net/20.500.14352/71982 https://doi.org/10.1017/jmo.2022.70 https://www.cambridge.org/core/journals/journal-of-management-and-organization/article/deconstructing-corporate-activism-a-consumer-approach/EB666C77A972D7B5AABFF22658A95906 Defending social and political positions other than those that a company’s clients might support has always been an avoidable risk. However, this practice, called ‘corporate activism,’ has gradually been integrated into the strategies of organizations. The object of this work is thus to understand the antecedents of corporate activism from the consumer’s point of view. To understand this, we carry out structural equation modeling (SEM) based on a sample of 1,521 consumers. The results demonstrate that: (i) institutional credibility, corporate credibility, and authenticity act as antecedents of corporate activism; (ii) corporate credibility has a positive influence on corporate activism, while institutional credibility has a negative impact. These findings represent an interesting and novel contribution that helps to understand how these types of high-risk strategies should be adopted. The application of these results could enable companies to determine the conditions that favor a positive evaluation of corporative activism by consumers and avoid the use of such strategies in less favorable situations. eng Attribution-NonCommercial-NoDerivatives 4.0 International Deconstructing corporate activism: a consumer approach journal article URL https://docta.ucm.es/bitstreams/94d20bdc-f223-4f00-841e-89a516ea875d/download File MD5 cf0e93949ce2562a43644433802af4e2 431942 application/pdf deconstructing-corporate-activism-a-consumer-approach.pdf URL https://docta.ucm.es/bitstreams/b30a69d8-6512-4e23-a6be-14c7895bb6de/download File MD5 2f3d3f9cd870e0777148be31963ada13 64418 text/plain deconstructing-corporate-activism-a-consumer-approach.pdf.txt