2026-06-27T12:34:44Zhttps://docta.ucm.es/rest/oai/requestoai:docta.ucm.es:20.500.14352/720372025-02-06T10:32:37Zcom_20.500.14352_14col_20.500.14352_15
Docta Complutense
author
Amores Salvadó, Javier
author
Martín De Castro, Gregorio
author
Albertini, Elisabeth
2023-06-22T11:02:32Z
2023-06-22T11:02:32Z
2022-08-23
1535-3958
10.1002/csr.2364
https://hdl.handle.net/20.500.14352/72037
https://doi.org/10.1002/csr.2364
In recent years, corporate environmental commitment is showing different postures going from greenwashing to undue modesty and from environmental excellence to environmental inaction. In this paper, we go a step beyond the most recent research work on the dichotomy greenwashing–brownwashing and develop a more comprehensive model that reflect more subtly four main corporate environmental strategic positions based on both firm's environmental performance and disclosure achievements. Jointly with their characterization, and adopting a question-driven approach we add to the literature on environmental disclosure-firm performance proposing an explorative research question that consider cluster membership on market firm performance under the general assumption that, at least theoretically, each of the four main corporate environmental strategic positions under analysis can result in market performance improvements. Our empirical results from a panel data of international industrial companies show very interesting and novel insights, highlighting the fact that being green is good, but above all, it is good to look green.
eng
Atribución-NoComercial-SinDerivadas 3.0 España
Walking the talk, but above all, talking the walk: Looking green for market stakeholder engagement
journal article
URL
https://docta.ucm.es/bitstreams/6a9d454a-e019-4976-81be-6ee843020337/download
File
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9eb2b2bf063d81a9d6ec70ec6a0b7318
1178233
application/pdf
Corp Soc Responsibility Env - 2022 - Amores‐Salvad - Walking the talk but above all talking the walk Looking green for.pdf