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Telefónica (2011b), Plan social Expediente de Regulación de Empleo Telefónica de España, S.A.U, 2011-2013.0142-5455DOI 10.1108/ER-03-2014-0029https://hdl.handle.net/20.500.14352/34216Purpose – The purpose of this paper is to analyze the restructuring approach followed by the highly profitable Telefónica in its 2011 redundancy plan, and explores unions’ response to management strategy. Design/methodology/approach – The research follows a case study approach constructing a dataset with information from company reports, committee records, union documents, press releases, and other available sources such as specialized journals and newspapers. Findings – Specifically this case study tries to show how massive job cuts have been implemented through a labour-mediated downsizing strategy that mitigates contestation and industrial conflict. Originality/value – The paper tackles the relevant question of how unions respond to corporate restructuring (involving downsizing) in countries where industrial relations institutions remain relatively strongly embedded and proactive.engjournal articlehttp://dx.doi.org/10.1108/ER-03-2014-0029restricted accessIndustrial relationsPartnershipOrganizational changeCollective bargainingDownsizingrestructuringUnion strategiesAdministración de empresas5311 Organización y Dirección de Empresas