García Galera, María del CarmenFernández Muñoz, CristóbalOlmo Barbero, Jesús del2023-12-202023-12-202019García-Galera, M.C., Fernández Muñoz, C., Del Olmo Barbero, J. (2019) NGOs' Communication and Youth Engagement in the Digital Ecosystem, in Social Network Analytics, Nilanjan Dey, Samarjeet Borah, Rosalina Babo, Amira S. Ashour (Eds) Academic Press, Pages 227-247, ISBN 9780128154588, https://doi.org/10.1016/B978-0-12-815458-8.00012-8.978-0-12-815458-810.1016/B978-0-12-815458-8.00012-8https://hdl.handle.net/20.500.14352/91607NGOs have found in social networks a tool to reach their target groups more effectively. In this chapter, the role that digital communication plays in these organizations for the purpose of achieving their civic objective is addressed. NGOs’ opinions that individualism or the current nonpolitical stance of youth as the main obstacles for their citizen participation are erroneous. A significant part of young people shows a deep interest in ethics and values. It should be the organizations themselves who promote the participation of young people, having the responsibility of encouraging a greater degree of youth involvement in the issues they defend.engAttribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-nd/4.0/book parthttps://doi.org/10.1016/B978-0-12-815458-8.00012-8restricted access316.77007061. 2Ciencias de la InformaciónInvestigación en la comunicaciónInternet (Ciencias de la Información)Organizaciones no gubernamentales (Sociología)Comunicación socialRelaciones públicasOpinión pública (Ciencias de la Información)6306.07 Sociología de Los Medios de Comunicación de Masas5902.04 Política de Comunicaciones5910.02 Medios de Comunicación de Masas6308 Comunicaciones Sociales5910 Opinión Pública6308 Comunicaciones Sociales