Illia, LauraRomenti, StefaniaMurtarelli, GraziaCraig E., CarrollRodríguez Cánovas, María Belén2025-01-302025-01-302015-10-30Illia et al., 2017 L. Illia, S. Romenti, B. Rodríguez-Cánovas, G. Murtarelli, C.E. Carroll Exploring corporations’ dialogue about CSR in the digital era Journal of Business Ethics, 146 (1) (2017), pp. 39-580167-45441573-069710.1007/s10551-015-2924-6https://hdl.handle.net/20.500.14352/117128Our research would not have been possible without the financial support provided by the International Association for Business Communicators. Also, we have greatly benefited from the conversations and suggestion of a number of peers or senior scholars. Comments by Stelios Zyglidopoulos (U of Glasgow), Dennis Schoeneborn (Copenhagen Business School), and Michael Etter (Copenhagen Business School) have been of incredible help and guidance while preparing this manuscript. We are also grateful to the participants at the CSR Communication conference at Aarhus School of Business whose comments about our initial ideas were very constructive and helpful in shaping this paper.In this paper, we examined how companies are employing new media to engage in dialogue with their stakeholders about corporate social responsibility (CSR)- related matters. Through a qualitative theory-building study conducted in three stages over a period of 2 years, we discovered that corporations with reputations for CSR have built virtual spaces for dialogue about CSR, but that these spaces remain empty of dialogue. Our theory-building model highlights how the mix of four dialogue processes (i.e. directing, moderating, building open-scripts, and crowd-sourcing multi-dialogue) may allow companies to create open dialogue about CSR initiatives and avoid leaving these spaces empty. Contributions for CSR studies are discussedengAttribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-nd/4.0/journal articlehttps://link.springer.com/journal/10551open access658.8CSROnlineDialogueOpennessCommunicationComunicación socialInvestigación ComercialMarketingComunicación audiovisualInvestigación en la comunicación5902.04 Política de Comunicaciones5910.02 Medios de Comunicación de Masas5311.05 Marketing (Comercialización)