Obesso Arias, María de las Mercedes dePérez Rivero, Carlos AlbertoCarrero Márquez, Oliver2025-10-312025-10-312023-03-09De Obesso Arias, M. D. L. M., Pérez Rivero, C. A., & Carrero Marquez, O. (2023). Artificial intelligence to manage workplace bullying. Journal of Business Research, 160, 113813.0148-296310.1016/j.jbusres.2023.113813https://hdl.handle.net/20.500.14352/125563This research links the efficiency of artificial intelligence (AI) to the work climate. The aim is to compare whether workers would feel comfortable dealing with a case of harassment at work with an AI system, or whether they prefer to deal with people. This is a pioneering study, unanswered in the literature. A questionnaire has been applied and a sample of 329 workers was obtained, from which it has been possible to conclude, that in cases where there is a good working environment, they feel more comfortable talking to people than to robots, and vice versa when the working environment is bad. Moreover, it is concluded that when workers trust their human resources (HR) departments, they prefer to deal with people regarding a problem such as bullying and that when they trust AI systems, there is a greater preference to interact with robots than when they do not trust them.engjournal article1873-7978https://doi.org/10.1016/j.jbusres.2023.113813https://www.sciencedirect.com/science/article/abs/pii/S0148296323001716embargoed accessArtificial IntelligenceRobotsHuman resourcesMobbingWork environment.MarketingAdministración de empresasTrabajo5308.02 Comportamiento del Consumidor5311.04 Organización de Recursos Humanos5311.05 Marketing (Comercialización)