Sapag Muñoz De La Peña, Pablo VicentePérez Rastrilla, LauraRecio García, Armando2024-02-202024-02-202023Sapag M, P., Pérez Rastrilla, L., & Recio García, A. (2023). TikTok: New Media, Old Propaganda—State of the Art and Possibilities for Political Communication. En Pérez Rastrilla, L., Sapag M., P. & Recio García, A. (Eds.) Fast Politics: Propaganda in the age of TikTok (pp. 3-19). Springer. https://doi.org/10.1007/978-981-99-5110-9_1978-981-99-5110-910.1007/978-981-99-5110-9_1https://hdl.handle.net/20.500.14352/101587The use of TikTok as a political communication tool is a recent phenomenon with research on the issue emerging. The potential of TikTok as an institutional communication tool started to become apparent in 2020. Although some international organisations, such as the International Federation of Red Cross and Red Crescent Societies or the FAO, had accounts since 2019, the shift in perception towards the platform and its widespread use in the field was triggered by the COVID pandemic crisis.engbook parthttps://doi.org/10.1007/978-981-99-5110-9_1https://link.springer.com/epdf/10.1007/978-981-99-5110-9_1?sharing_token=8Mlc0dXLPnPY40DgpkiC4ve4RwlQNchNByi7wbcMAY6womsxNi-wtrB16OOsSCo75mBH6Lu-eors4tz2UZLjnkpaQd9xMybr6VDrRY1GfYMNBKeXRRc3u6tA_FjTxkebMBkcj0EWbtm41PaxsvnpubkVyb8asRhKKVpXr7K3f2I=open access316.77659.1Comunicación socialInvestigación en la comunicación6306.07 Sociología de Los Medios de Comunicación de Masas5910.02 Medios de Comunicación de Masas5910.04 Propaganda