Recuero Virto, Nuria2024-11-122024-11-122024-11-11Recuero-Virto, N. (2024), "Exploring patient loyalty in telemedicine through bibliometric analysis and future horizons", International Journal of Pharmaceutical and Healthcare Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJPHM-07-2024-006810.1108/IJPHM-07-2024-0068https://hdl.handle.net/20.500.14352/110457In an era of rapid telemedicine expansion, patient loyalty is paramount for effective health-care delivery. This study aims to understand loyalty behaviours in telemedicine to refine services. The primary objectives are to elucidate the current state of scholarly inquiry concerning loyalty within the telemedicine sphere and to address existing research deficiencies within this domain. This exploration seeks to provide valuable insights and contribute to the advancement of knowledge in this critical area of inquiryengAttribution 4.0 Internationalhttp://creativecommons.org/licenses/by/4.0/journal articlerestricted access658.8Marketing5311.05 Marketing (Comercialización)