Pin, José RamónEspejo, AlvaroSusaeta Erburu, LourdesIdrovo, SandraBelizón, MariaGallifa, AngelaAguirre, MarisaAvila Pedroso, Eugenio2024-02-022024-02-022013Susaeta, L., Pin, J., Idrovo, S., Espejo, A., Belizón, M., Gallifa, A., Aguirre, M y Pedrozo, E. (2013). Generation or culture? Work attitude drivers: an analysis in Latin America and Iberian countries. Cross Cultural Management: An International Journal, Vol, n.3, (321-360) DOI: 10.1108/CCM-12-2011-0126.1352-760610.1108/CCM-12-2011-0126.https://hdl.handle.net/20.500.14352/98053Abstract Purpose – The purpose of this paper is to address the subject of work attitude drivers within the current scenario considering two influencing factors, culture and generation. Both membership of a particular generation and membership of a particular culture can affect individuals’ work attitudes. The study considers these two factors in order to analyse five dimensions that are sources of work attitudes: life project, professional ethics, and attitude towards authority, leadership and commitment to the company. Design/methodology/approach – Drawing upon a sample of almost one thousand people from various Ibero-American countries, the results show significant differences between generations and cultures, particularly when focusing on the life project. Findings – Among its conclusions, the paper points out that Latin America cannot be viewed as a homogenous whole in terms of individual work attitude. On the contrary, it is characterised by a significant degree of national diversity and managers should take this into account when designing initiatives to improve employee motivation. Originality/value – The contribution that this paper seeks to make is to include the cross-cultural perspective in the study of attitudes towards work, which has received less attention in previous studies. Keywords Employees behaviour, Employees attitudes, Culture (sociology), Influencing factors, Attitude drivers, Ibero-American countries Paper type Research paperengAttribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-nd/4.0/journal articlehttps://www.doi.org/10.1108/CCM-12-2011-0126https://www.emerald.com/insight/publication/issn/1352-7606/vol/20/iss/3metadata only access159.928GeneraciónCulturaMotivaciónCompetenciasCiencias Sociales53 Ciencias Económicas