Álvarez Ruiz, Xose Antón2023-06-192023-06-192013-02-011697 - 829310.7195/ri14.v11i1.558https://hdl.handle.net/20.500.14352/33426This article explores the way in which advertising jingles have been influenced by the music of The Beatles. For this purpose, descriptive, comparative and diachronic methodology was used. After briefly studying the history and importance of advertising jingles, we have analyzed some of the characteristics of The Beatles’ songs and their similarities to advertising jingles. The article also studies the solely musical theme recorded by the Beatles in their professional career for advertising purposes.engjournal articlehttp://www.icono14.net/ojs/index.php/icono14http://www.icono14.net/ojs/index.php/icono14/article/view/558open access659.1:78Beatles and advertisingJingles and pop musicMusic and advertisingCompositoresComunicación audiovisualMovimientos socialesPublicidadIndustria discográficaCultura popularInvestigación socialRadioComunicación social5906.06 Conflictos Sociales6114.01 Publicidad5101 Antropología Cultural3325.01 Radiodifusión, Sonido y Televisión6308 Comunicaciones Sociales