Journeys into the Tourist’s Brain; A Neuroscientific Approach to Marketing Analysis in Smart Destinations

Bastidas Manzano, Ana BelénAlcolea Parra, MaríaSánchez González, Olga2026-01-082026-01-082025https://hdl.handle.net/20.500.14352/129605spaJourneys into the Tourist’s Brain; A Neuroscientific Approach to Marketing Analysis in Smart Destinationsconference posteropen access338.48tourismTourist’s BrainNeuroscientific ApproachMarketing AnalysisSmart DestinationsCiencias Sociales5312.90 Economía Sectorial: Turismo