Shu, ZiweiCarrasco González, Ramón AlbertoKerre, Etienne E.Lu, JieMartínez, LuisLi, TianruiMontero De Juan, Francisco JavierFlores Vidal, Pablo Arcadio2026-05-122026-05-122024Shu, Z. and Carrasco, R.A. (2024) ‘Navigating the Landscape of Artificial Intelligence: Computing with Words in Marketing’, en World Scientific Proceedings Series on Computer Engineering and Information Science: Intelligent Management of Data and Information in Decision Making. Singapore: World Scientific, pp. 437–444. Available at: https://doi.org/10.1142/9789811294631_0054978981129462410.1142/9789811294631_0054https://hdl.handle.net/20.500.14352/136656Artificial Intelligence (AI) is increasingly playing a vital role and transforming our lives. Explainable AI is promoted by the concept of Computing with Words (CWW), which uses a human-like analytical framework to interpret and process information. In marketing, it is crucial to transform ambiguous information from customer feedback or expert knowledge into interpretable information for effective decision-making and the creation of marketing strategies. This chapter aims to explore the application of the 2-tuple linguistic model, a widely used methodology for CWW, in the field of marketing. Through a systematic exploration of articles published from 2000 to 2003, this chapter identifies areas of investigation worthy of further exploration and analysis.engbook parthttps://doi.org/10.1142/9789811294631_0054https://www.worldscientific.com/worldscibooks/10.1142/13882#t=aboutBookrestricted access004.8004.6658.8Computing with wordsArtificial intelligence2-tuple linguistic modelAggregation operatorsMarketingInteligencia artificial (Informática)Marketing1203.04 Inteligencia Artificial5311.05 Marketing (Comercialización)