Castillo Abdoul, BárbaraOrtega Fernández, Eglée AndreinaRomero Rodríguez, Luis M.2025-12-052025-12-052024Castillo-Abdul B, Ortega Fernandez E, Romero-Rodriguez LM (2024), "Corporate social responsibility communication of male luxury fashion brands: analysis on Instagram, Facebook and TikTok". Management Decision, Vol. 62 No. 2 pp. 471–491, doi: https://doi.org/10.1108/MD-09-2022-13160025-174710.1108/MD-09-2022-1316https://hdl.handle.net/20.500.14352/128549This study aims to analyze the content on corporate social responsibility (CSR) of Gucci, Prada and Ermenegildo Zegna on the social networks Instagram, Facebook and TikTok in order to examine the focus of the publications of these luxury brands, what type of content is more frequent and which ones generate more interaction and engagement.engjournal article1758-6070https://doi.org/10.1108/MD-09-2022-1316https://www.emerald.com/md/article-abstract/62/2/471/1215288/Corporate-social-responsibility-communication-of?redirectedFrom=PDFmetadata only access316.77658.8Corporate social responsibilitySocial mediaSustainabilityFashion brandsAudiencia y difusión de los mediosMarketingComunicación social5910.02 Medios de Comunicación de Masas6114.13 Marketing6308 Comunicaciones Sociales