Cortés de los Ríos, María EnriquetaNegro Alousque, Isabel2024-01-232024-01-232022Cortés de los Ríos, M. E., & Negro Alousque, I. (2022). Cognitive Operations in Eco-friendly Car Advertising . International Journal of English Studies, 22(1), 81–99. https://doi.org/10.6018/ijes.4691311578-704410.6018/ijes.469131https://hdl.handle.net/20.500.14352/94711This paper presents a corpus-based analysis of printed eco-friendly car advertisements in English in line with the growing consumer interest in environmental issues and the development of green advertising. The aim of the research is threefold: 1) to unveil the content cognitive operations (for the purpose of this research, metonymy, metonymic chain, metaphoric amalgam and metaphor) underlying the ads and their modes of representation; 2) to examine the relationship between (i) these conceptual operations and the environmental claims made by advertisers, and (ii) the environmental claims made by advertisers and the text-image interaction. In this light, the paper yields two major findings: a) the cognitive operations underlying our corpus are usually rendered in the visual and verbal modes; b) the environmental claims underlying the ads correlate with the conceptual content and the text-image interplay. The conscious use of these mechanisms by advertisers can help the manner in which messages are interpreted.engAttribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-nd/4.0/journal article1989-6131https://doi.org/10.6018/ijes.469131https://revistas.um.es/ijes/article/view/469131open accessHumanidades57 Lingüística