Moreno, CaioCarrasco González, Ramón AlbertoHerrera-Viedma, Enrique2025-01-162025-01-162019-06-22Moreno, C., Carrasco González, R.A. y Herrera Viedma, E. (2019) «Data and Artificial Intelligence Strategy: A Conceptual Enterprise Big Data Cloud Architecture to Enable Market-Oriented Organisations», IJIMAI, 5(6), pp. 7-14. Disponible en: https://doi.org/10.9781/IJIMAI.2019.06.003.1989-166010.9781/ijimai.2019.06.003https://hdl.handle.net/20.500.14352/114730Título del número: Special Issue on Uses Cases of Artificial Intelligence, Digital Marketing and NeuroscienceMarket-Oriented companies are committed to understanding both the needs of their customers, and the capabilities and plans of their competitors through the processes of acquiring and evaluating market information in a systematic and anticipatory manner. On the other hand, most companies in the last years have defined that one of their main strategic objectives for the next years is to become a truly data-driven organisation in the current Big Data context. They are willing to invest heavily in Data and Artificial Intelligence Strategy and build enterprise data platforms that will enable this Market-Oriented vision. In this paper, it is presented an Artificial Intelligence Cloud Architecture capable to help global companies to move from the use of data from descriptive to prescriptive and leveraging existing cloud services to deliver true Market-Oriented in a much shorter time (compared with traditional approachesengAttribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-nd/4.0/journal articlehttps://doi.org/10.9781/ijimai.2019.06.003https://www.ijimai.org/journal/bibcite/reference/2728open access004.8658658.8339.13Artificial IntelligenceBig DataCloud ComputingMarket-oriented OrganisationsData SupermarketInteligencia artificial (Informática)Marketing1203.04 Inteligencia Artificial5311.05 Marketing (Comercialización)5311 Organización y Dirección de Empresas5311.06 Estudio de Mercado