Ramos González, María del MarRubio Andrés, María De Las MercedesSastre Castillo, Miguel Ángel2023-06-172023-06-172017Ramos González, M. M., Rubio Andrés, M. M. & Sastre Castillo, M. Á. «Building Corporate Reputation through Sustainable Entrepreneurship: The Mediating Effect of Ethical Behavior». Sustainability, vol. 9, n.o 9, septiembre de 2017, p. 1663. www.mdpi.com, https://doi.org/10.3390/su9091663.2071-105010.3390/su9091663https://hdl.handle.net/20.500.14352/18867This article investigates how a management approach based on sustainable entrepreneurship can positively affect corporate reputation. The analysis showed that this effect is enhanced by the mediating effect of good governance based on ethical behavior. The empirical study was conducted using data for 104 large Spanish firms defined as sustainable by the Corporate Reputation Business Monitor (MERCO) ranking.engAtribución 3.0 Españahttps://creativecommons.org/licenses/by/3.0/es/journal articlehttp://dx.doi.org/10.3390/su9091663open accessCorporate reputationSustainable entrepreneurshipEthical behaviorGood governancePLS-SEM.Administración de empresasÉtica5311 Organización y Dirección de Empresas71 Ética