Sandulli, Francesco DomenicoBlanco Díaz, Ángeles2023-06-172023-06-172019https://hdl.handle.net/20.500.14352/15144Meals on Wheels puts into effect the social shared approach of making money by creating value to society. The organization will tackle locally two worldwide problems: the food waste and the malnourishment of elderly & disabled people with moderate economic resources and, thus, out of reach of social services and food banks. To do so, Meals on Wheels will collect sell-by date food from the main Spanish supermarket chains, will cook it and will deliver it to their consumer users. By making a positive impact on the community, the company will guarantee the access to social investment facilities such as crowdfunding and low-rates bank indebtedness. In essence, Meals on Wheels is a business opportunity with a high potential growth, as the elderly population along with the disabilities associated to aging is a global trend in developed countries, where the shopping basket is growing on a par of tonnes of trash.engbachelor thesisopen accessThe food wasteCrowdfunding.AncianosEmpresasMarketing6108.03 Senectud5311 Organización y Dirección de Empresas5311.05 Marketing (Comercialización)