Gómez Punzón, JonatanRecuero Virto, Nuria2024-05-172024-05-17202310.4324/9781003291763-38https://hdl.handle.net/20.500.14352/104149Museums have shifted to a new hybrid cultural venue format, to be enjoyed through multiple channels, multiple platforms, spreading the voice of art all around the world. Museums are challenged to draft new ways to interact with potential visitors. Technology has built a new framework of opportunities for museums to engage with clients and art and culture lovers, allowing these consumers to be part of the museum experience from any place. This chapter seeks to evaluate through a conceptual analysis of the use of #musetech and #musesocial, as a tool to define the new technological adoptions of potential visitors, matching their digital needs, and measuring the level and depth of adoption of these museums’ disruptive technologies. An initial exploratory analysis is offered (n = 617 posts) to determine the current trending topics reframing service design.engAttribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-nd/4.0/book parthttps//doi.org/10.4324/9781003291763-38restricted accessMarketingTurismo5311.05 Marketing (Comercialización)5312.90 Economía Sectorial: Turismo