Rángel Pérez, CeliaLópez Martínez, Gema2026-02-022026-02-022020-12Rangel, C. y López, G. (10 y 11 de diciembre de 2020). Global recalls and their impact on leading positions [video]. I Congreso Internacional Nodos del Conocimiento 2020 «Universidad, innovación e investigación ante el horizonte 2030». https://2020.nodos.org/ponencia/global-recalls-and-their-impact-on-leading-positions/978-84-18167-39-3https://hdl.handle.net/20.500.14352/131328The purpose of this article is to analyse well-known product crises suffered by four brands worldwide. They have led to recalls, free product repairs and even to a complete withdrawal of a product from the market. In some cases, only a specific market was affected, while in others the impact was a worldwide one.engAttribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-nd/4.0/conference outputhttps://2020.nodos.org/ponencia/global-recalls-and-theirimpact-on-leading-positions/open access658.8Crisis communication; Product crisis management; RecallsMarketing5311.05 Marketing (Comercialización)