Arceo Vacas, Alfredo2025-05-192025-05-192002Arceo, A. (2002): "Research and Public Relations in Spain. An Overview". In European PR News, EUPRERA. European Public Relations Education and Research Association 1 (1), 2002: 17-211682-6558https://hdl.handle.net/20.500.14352/120215In the last century, many public relations practitioners and academics have defended public relations strategies linked with the accuracy of the research. However, Spain looks like a market in the communication area where the different public relations agencies or public relations departments do not work too much in specific and measurable terms.engjournal articlehttps://portal.issn.org/resource/ISSN/1682-6558https://euprera.org/what-we-do/publications/metadata only access659.4316Public relationsResearchSpainRelaciones públicas6399 Otras Especialidades Sociológicas