Sensibility of the customer to the marketing strategies of Nordic companies in Spain: The case of the "Gruen Effect" in Ikea stores

Berumen, Sergio A.Arriaza Ibarra, Karen2023-06-162023-06-1620229788470749247https://hdl.handle.net/20.500.14352/2471engSensibility of the customer to the marketing strategies of Nordic companies in Spain: The case of the "Gruen Effect" in Ikea storesbook partopen access659.1658.8MarketingIkeaPublicidadMarketing6114.01 Publicidad5311.05 Marketing (Comercialización)