Martín de Castro, GregorioAlmaraz Luengo, Eduardo Alberto2023-06-172023-06-172019-02https://hdl.handle.net/20.500.14352/15141In this work, we present a strategic analysis of the Spanish company DIA (Distribuidora Internacional de Alimentación), placing special emphasis on the analysis of the environment in which the company operates, the directions and methods of strategy development followed by the company over the course of its life, its way of competing and its international situation. In addition, this study examines the reasons that have led the company to a critical situation.engA strategic analysis of DIAbachelor thesisopen accessSpanish company DIARetail industryFood distribution.Administración de empresas5311 Organización y Dirección de Empresas