Gu, YichenPeinado Miguel, Fernando2023-06-222023-06-222022-09-302576-0548https://hdl.handle.net/20.500.14352/72489A media company or mass media is a communication channel dedicated to in- forming its audience about current facts and events. People need to be informed about political, social, economic, local, international, and other events. This in- formation can be used to make business and governmental decisions, to influence the way we see the eyes of the environment we live in, and to allow us to remain cognizant of what is happening in the world. The investigation of the structural and commercial strategies applied by Xinhua during the last 20 years allowed us to reach the main objective of this study, which could reveal a company with a long history of more than 90 years, able to evolve and adapt to its environment, to changes in the media and to new technologies, so as to be able to compete inter- nationally with other institutions in the world. This research has enabled us to find some data of great value to academics in terms of technological breakthroughs generated by media, information agencies and Internet communication technologies.engAtribución 3.0 Españajournal articlehttps://www.hillpublisher.com/ArticleDetails/1089open access070007:658NewNews serviceMediaThe influence of digital media on ChinaXinhua News AgencyThe impact of digital media in ChinaOther services provided by Xinhua News AgencyXinhua News Agency locations Around the WorldCompany financing new technologies in the AgencyEmpresas de informaciónPeriodismo5506.11 Historia del Periodismo