Recuero Virto, NuriaPunzón, JonatanBlasco López, María FranciscaFigueiredo, José2024-02-092024-02-092019Recuero Virto N, Gomez Punzón J, Blasco López MF, Figueiredo J. Perceived relationship investment as a driver of loyalty: The case of Conimbriga Monographic Museum. Journal of Destination Marketing and Management. 2019;11:23-31.2212-571X10.1016/J.JDMM.2018.11.001https://hdl.handle.net/20.500.14352/100739Despite the importance of understanding the impact of perceived relationship investment on loyalty, no study has yet been undertaken regarding this matter. Similarly, no research has analysed the effects of access convenience and benefit convenience on perceived relationship investment. Two samples of 257 and 212 national and international visitors to the Conimbriga Monographic Museum were examined, using partial least squares analysis with the recently developed multi-group comparison to identify noteworthy generalizations. The findings show that perceived relationship investment had a positive and significant influence on loyalty. The linkage between access convenience and perceived relationship investment had no significant effect, whereas the impact of benefit convenience on perceived relationship investment was found to be positive and significant.engAttribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-nd/4.0/journal articlehttps://doi.org/10.1016/j.jdmm.2018.11.001https://www.sciencedirect.com/science/article/pii/S2212571X18300702restricted access069Ciencias Sociales53 Ciencias Económicas