Person:
Padilla Castillo, Graciela

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First Name
Graciela
Last Name
Padilla Castillo
URI
https://hdl.handle.net/20.500.14352/75441
Affiliation
Universidad Complutense de Madrid
Faculty / Institute
Ciencias de la Informacion
Department
Periodismo y Nuevos Medios
Area
Periodismo
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End date: 2019 × Subject: 077 ×

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    From Action Art to Artivism on Instagram: Relocation and instantaneity for a new geography of protest
    (Catalan Journal of Communication & Cultural Studies, 2019) Bernárdez Rodal, Asunción; Padilla Castillo, Graciela; Sosa Sánchez, Roxana Popelka
    This article addresses how the concept of ‘Action Art’, which came mainly from the anti-cultural movements of May 1968 in Europe, has been transformed into the term Artivism. The main hypothesis is that it is a succession of committed and protest art, transformed by two fundamental elements: the emergence of social networks and the exposure of a very young audience to artistic creation through this network. This type of creative action has acquired an urban character that is strongly linked to civil protest movements. In the second part, this article discusses how both terms circulate as Instagram hashtags in this delocalized world of networks. The terms are used to show that, beyond transcending national territories, new, significant geographies are continually being reconstructed.
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    Liderazgo feminista en hashtags: etiquetas virales del nuevo debate político y social en España
    (The Time is Now. Feminist Leadership for a New Era, 2019) Bernárdez Rodal, Asunción; Padilla Castillo, Graciela; Alonso, Araceli; Langle de Paz, Teresa
    March 8, 2018 has been a historic landmark in the Feminism History in Spain. The peaceful demonstrations collapsed the center of the Spanish capital, Madrid, for hours, gathering 170,000 people according to the Government Delegation and more than 600,000 people, according to The organizers. In other capitals and cities, equally large numbers of data were recorded: between 200,000 and 600,000 people in Barcelona; more than 100,000 people in Seville, Valencia, Bilbao or Zaragoza, respectively... It is estimated, according to official data of unions and employers, that more than 6 million Spanish women seconded the strike in their jobs; among them, journalists from national, public and private media. The headlines and political analysis summarized the day as a revolutionary historical day. The link, before, during and after 8-M were the hashtags. These viral labels became national and international trending topics and achieved that the follow-up of the strike, the influx of protesters and the media coverage exceeded all the organizers’ forecasts. This research delves into the reasons of that success from the new cultural and social produsage, production among equals, or new multilateral, active and participatory communication of Spanish women in social networks. The starting hypothesis is that hashtags on Facebook, Twitter, Instagram and LinkedIn summarize and combine wills to create a new political and social debate. They are the best call of attention to gather similar feelings and demands. And they work as new quantifiable bulwarks of female leadership, because their use in social networks is far superior to the traditional passive audience, which can receive any news, report or interview. Therefore, it is necessary an investigation that observes and discusses the causes and effects of #8M, #8demarzo, #nosotrasparamos, #LasPeriodistasParamos y #hacialahuelgafeminista