Person:
Romero Martínez, Ana María

First Name

Ana María

Last Name

Romero Martínez

URI

https://hdl.handle.net/20.500.14352/74796

Affiliation

Universidad Complutense de Madrid

Faculty / Institute

Ciencias Económicas y Empresariales

Department

Organización de Empresas

Area

Organización de Empresas

Identifiers

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Search Results

Now showing 1 - 9 of 9

Project number: 84
La Universidad en tu bolsillo: desarrollo de la aplicación móvil (app) para la UCM
(2015) García Gómez, Mª Concepción; Romero Martínez, Ana María; Blasco Bocigás, Pablo; Martínez-Falero, Alberto
Project number: 274
La Internacionalización y Docencia en Inglés de la Facultad de Comercio y Turismo
(2018) Romero Martínez, Ana María; Rosado Cubero, Ana Isabel; Houghton Torralba, Miguel; Gómez Martín, Gemma; Goñi Domínguez, Miguel Ángel
El efecto de la diversidad de género y el nivel educativo en la innovación
(RAE-Revista de Administração de Empresas, 2017) Romero Martínez, Ana María; Montoro Sánchez, María Ángeles; Garavito Hernández, Youseline
El objetivo de este trabajo es analizar el impacto de la diversidad de género y el nivel educativo de los empleados de I+D en la innovación. Para ello, empleamos como fuente de información la encuesta de innovación tecnológica en España, que pertenece al plan general de estadísticas de la Unión Europea (Eurostat). Con una muestra de 7.962 empresas, en su mayoría pequeñas, los resultados revelan que la diversidad de género y el nivel educativo de los empleados de I+D influyen positivamente de forma individual en la innovación de producto, aunque no se encuentra un impacto significativo del efecto conjunto.
El emprendimiento en España: Intención emprendedora, motivaciones y obstáculos
(Journal Globalization, Competitiveness and Governability, 2016) Romero Martínez, Ana María; Milone, Mónica
Los emprendedores son los principales creadores de empleo facilitando la regeneración económica y social de los países. La situación de crisis económica-financiera y social acontecida en los últimos años ha dado lugar a un nuevo escenario que suscita especialmente la necesidad de profundizar en el estudio de los determinantes del emprendimiento. El objetivo de este trabajo es analizar la actitud o intención que se tiene hacia el emprendimiento, así como las principales motivaciones y dificultades a la hora de emprender un proyecto empresarial en la sociedad actual. Los resultados muestran que la gran mayoría de los encuestados tienen una actitud positiva hacia el emprendimiento. Conseguir autonomía en el trabajo, autorrealizarse y encontrar una alternativa al desempleo son las principales motivaciones pero el miedo al fracaso y el entorno social poco favorable les limita a la hora de emprender.
The successful takeover of La Sexta by Antena 3: pre- and post-merger factors
(Management Research, 2017) Romero Martínez, Ana María; García Gómez, Concepción
Purpose – The purpose of this paper is to investigate the merger arranged in the audiovisual sector between Antena 3 and La Sexta, and specifically the pre- and post-merger factors. This study adopts a comprehensive approach for the analysis of the reasons behind this strategic decision and the role that structural and human integration and the decision on the right momentum and integration speed played in the merger success. Design/methodology/approach – A single case study research method is used. This qualitative methodology provides richer data to understand complex transactions such as mergers and acquisitions (M&As). According to the data triangulation technique, two research methods were used, in-depth interviews and archival secondary data, including confidential reports and archival trade press. Findings – The merger involving Antena 3’s takeover of La Sexta in October 2012 has been seen as one of the most successful operations ever undertaken in Spain’s audiovisual industry. The main motivation was to increase the organisation’s size to make it more competitive in the market, thus reducing costs, generating synergies and improving performance. Structural and human integration has provided the backbone for this success, all at a time marked by the global financial crisis and its knock-on effect on the downturn in the advertising market. Another of the key factors of success was that the changes in the organisational systems and processes were designed and partially implemented before the incorporation of La Sexta. Practical implications – This work has highlighted the need for proper planning and a suitable choice of timing in M&A operations. Management should pay special attention to the integration of human and productive resources to generate synergies on the road to success. Originality/value – This paper’s main contribution is to highlight an example of a successful M&A in the audiovisual sector in Spain by adopting a holistic perspective. While there are scarce studies in this industry, previous research on this topic is mostly quantitative and, moreover, the rate of success in M&A is quite low.
International Inbound Open Innovation and International Performance
(Canadian Journal of Administrative Sciences, 2017) Romero Martínez, Ana María; García Muiña, Fernando E.; Ghauri, Pervez N.
This work analyzes the relationship between international inbound open innovation and international performance, including the complementary role played by firms’ intellectual capital. Based on a survey of 8,973 Spanish manufacturing firms, the findings confirm that externalization by means of international inbound open innovation, both strategically and financially, favours international performance measured in terms of international patents. Regarding the moderating effect of intellectual capital, the results show that both human and technological capital boost the impact of international inbound open innovation on international performance. Organizational capital also increases the benefits of financial inbound open innovation; however, it impacts negatively in the case of strategic inbound open innovation. The additional benefits of externalization may add extra value to international performance.
Selection, valuation and performance assessment: Are these truly inter-linked within the M&A transactions?
(International Business Review, 2016) Hassan, Ibne; Chidlow, Agnieszka; Romero Martínez, Ana María
Merger and Acquisitions have been on the rise since the last three decades and as such have attracted considerable attention from the research community. Conclusions drawn by the existing studies indicate that such transactions do not result in a better performance, they erode acquiring firm's shareholders value, and also produce highly volatile market returns. A number of studies have analysed reasons for such inefficiencies and pointed out to several factors behind them. However, to the best of our knowledge, very little attention has been given to the business evaluation process as an influencing factor. Therefore, by providing a holistic view, the aim of this work is to investigate how the components involved in the business evaluation process influence the outcome of Merger and Acquisitions. Overall, the findings reveal that strictly controlled and inter-linked components relating to the business evaluation process have a significant impact on the outcome of the cross-border transactions. Further, the results also point out that if the selection and assessment of target firms is improved, the Merger and Acquisition results will be better.
Project number: 342
Mejoras de las prácticas docentes a partir de la experiencia de los alumnos
(2015) Romero Martínez, Ana María; Salinero Ganzo, Lourdes; Amores Salvado, Javier; Carrasco Pradas, Mª Desamparados; Estavillo Dorado, Julio Antonio; Moran Guerra, Álvaro
Project number: 279
Alternativas al Trabajo Fin de Master: el juego de empresas. Proyecto de Innovación y Mejora de la Calidad Docente Convocatoria 2014. Nº 279
(2015) Millán Aguilar, Adolfo; Blasco López, María Francisca; García Gómez, María Concepción; Heras Jiménez, María Victoria De Las; Hernández Estrada, Adolfo; Romero Martínez, Ana María; Sevillano Martín, Francisco Javier; Pizarro Santander, María José
El business game o juego de empresas es una actividad que cumple los objetivos que se señalan para un Trabajo Fin de Master y que, en opinión del grupo de trabajo de este proyecto, aporta más valor formativo para el alumno que un TFM convencional y a facilitar la finalización de la titulación dentro del curso académico.