The communications market and journalism students. Structure of the demand for journalism job profiles

Abstract

This article presents the results of one of the first phases of a wider research study carried out by the MediaCom research group of the Complutense University of Madrid, as part of a Teaching innovation and quality improvement project (PIMCD, nº 176) focused on examining Spanish media companies‟ demand for professional journalists, based on the job market typology, and the conditions of employment. Method. The study applied the Tuning method during the initial design and offers a qualitative and quantitative analysis of the data on undergraduate journalism students‟ internship contracts provided by the Employment Information and Guidance Centre of the Complutense University of Madrid. Results and conclusions. The results allow us to conclude, for example, that writing is the most valued journalistic ability and that the sector that demands the largest number of journalism students is the public and private institutions sector, followed by the daily written press.