Political pornification gone global: Teresa Rodríguez as fungible object in the 2015 Spanish regional elections

Abstract

In this article, the authors examine the political pornification of Spanish politician Teresa Rodríguez and assess the rhetorical strategies she and her supporters used to respond to the controversy. The authors theorize a “fungibility frame” within which women candidates and citizens are treated as interchangeable, violable, and devalued. Rodríguez and her supporters resisted this frame, asserting women's individuality, agency, and inherent value. This case underscores the ways in which political pornification impacts not just candidates and public figures, but also private citizens. When pornified, women are presented not as individuals with political agency but as objects which may be manipulated for political and commercial gain. Additionally, this analysis reveals the ways in which the conditions that produce political pornification may be endemic to democratic culture