Lean on insight: bibliometric analysis of trust and fake reviews

Abstract

In an age where online reviews heavily influence consumer decisions, trust is paramount. Understanding the dynamics of trust and fake reviews is crucial for maintaining integrity in digital marketplaces. This research employs a systematic literature review and bibliometric analysis to comprehend the research conducted concerning trust and fake reviews. By identifying gaps and deficiencies in current research, the study aims to shed light on the complexities of trust in online reviews. Through this comprehensive approach, the article endeavours to advance understanding and contribute to the ongoing discourse surrounding trust in digital environments.