Radical right parties and anti-feminist speech on Instagram: Vox and the 2019 Spanish general election

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dc.contributor.authorBernárdez Rodal, Asunción
dc.contributor.authorRequijo Rey, Paula
dc.contributor.authorGutiérrez Franco, Yanna María
dc.date.accessioned2023-06-16T15:27:31Z
dc.date.available2023-06-16T15:27:31Z
dc.date.issued2020
dc.description.abstractRadical right-wing parties often use the attack on feminism as a central argument in their political discourse. The Spanish political party Vox, born in 2013, is a good example of this phenomenon. This paper analyzes Vox’s Instagram posts for the party’s two last electoral campaigns previous to the two successive general elections held in Spain in 2019. After the collection, selection and quantification of these data, we carried out a qualitative analysis of the semantic networks created through the utilization of images, videos, texts, interactions, hashtags and emojis. Our findings identify five fundamental arguments: classic gender nationalism, anti-Muslim gender nationalism, delegitimization and ridicule of feminism, discrediting the concept of gender, and the idea that Vox is, in fact, the party that most advocates for women. An outstanding discursive strategy used throughout the sample is that of contrast and association. Signifiers with a strong positive signified and broad social acceptance (euphoric terms) are associated with this party and its political positions. In contrast, negatively charged signifiers and hate-instigating terms (dysphoric) are associated with feminism and the so-called “gender ideology.”
dc.description.departmentDepto. de Periodismo y Nuevos Medios
dc.description.facultyFac. de Ciencias de la Información
dc.description.refereedTRUE
dc.description.statuspub
dc.eprint.idhttps://eprints.ucm.es/id/eprint/62973
dc.identifier.doi10.1177/1354068820968839
dc.identifier.issn1354-0688
dc.identifier.officialurlhttp://dx.doi.org/10.1177/1354068820968839
dc.identifier.urihttps://hdl.handle.net/20.500.14352/6722
dc.issue.number2
dc.journal.titleParty Politics
dc.language.isoeng
dc.page.final12
dc.page.initial1
dc.publisherSAGE
dc.relation.projectIDThis work was supported by the State Program for the Promotion of Scientific and Technical Research of Excellence of the Spanish Ministry of Science, Innovation and Universities. R+D Project: Cultural Produsage in Social Media: Cultural Industry, Popular
dc.rightsAtribución-NoComercial-SinDerivadas 3.0 España
dc.rights.accessRightsopen access
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/3.0/es/
dc.subject.cdu316.77
dc.subject.cdu077
dc.subject.keywordParty politics
dc.subject.keywordGender
dc.subject.keywordVOX
dc.subject.keywordPartidos políticos
dc.subject.keywordEstudios de género
dc.subject.ucmComunicación social
dc.subject.ucmInternet (Ciencias de la Información)
dc.subject.unesco6308 Comunicaciones Sociales
dc.titleRadical right parties and anti-feminist speech on Instagram: Vox and the 2019 Spanish general election
dc.typejournal article
dc.volume.number28
dspace.entity.typePublication
relation.isAuthorOfPublication82ea5cbc-1988-4fd0-a7c7-391817d175fe
relation.isAuthorOfPublicationefc4aa2c-9bd4-4d46-bf1f-8b2e58cc2aa9
relation.isAuthorOfPublication.latestForDiscovery82ea5cbc-1988-4fd0-a7c7-391817d175fe
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