Measuring warmth and competence at inter-group, interpersonal and individual levels

Abstract

Warmth and competence are universal dimensions of social perception that articulate the perception of other individuals and social groups. However, there are no scales that have systematically been used in psychosocial research. The purpose of this study is to construct two scales, one on warmth and another on competence, which could be used at the inter-group, interpersonal and individual levels. To accomplish this, we performed two studies. In Study I (N = 578 students and N = 540 general population), we tested the scales at the intergroup level (immigrant groups and Spaniards), the interpersonal level (people close to the participants) and the individual level (the participants themselves). In Study 2 (N = 184 students), the two scales were tested at an interpersonal level by evaluating 16 public figures. The results of both studies show that both the warmth scale (kind, pleasant, friendly, warm) and the competence scale (competent, effective, skilled, intelligent) achieved a high degree of reliability when reflecting the perception of groups, individuals and oneself.