Efectos de la comunicación en los destinos turísticos. Propùesta de modelo
| dc.book.title | Creando nuevas oportunidades en un entorno de incertidumbre | |
| dc.contributor.author | Ortega Martínez, Enrique | |
| dc.contributor.author | Rodríguez Herraez, Beatriz | |
| dc.date.accessioned | 2023-06-20T05:44:12Z | |
| dc.date.available | 2023-06-20T05:44:12Z | |
| dc.date.issued | 2012 | |
| dc.description | PUBLICACIÓN EN CD | |
| dc.description.abstract | En este trabajo se desarrolla un modelo conceptual sobre los efectos de la información-comunicación en los destinos turísticos. Muchas decisiones de los turistas, como alquiler de coches, cenas, actividades de entretenimiento y atracciones, compras y otras, juegan un importante papel en los destinos. Las Destination Management Organizations (DMOs), los Convention Visitors Bureaus (CVBs) y las oficinas de turismo tienen la importante misión de desarrollar una estrategia de comunicación que asegure que los turistas podrán vivir experiencias en sus visitas. El modelo puede ayudar a los investigadores y a los gestores de los destinos a comprender los efectos de la información-comunicación en los destinos. | |
| dc.description.department | Depto. de Organización de Empresas | |
| dc.description.faculty | Fac. de Ciencias Económicas y Empresariales | |
| dc.description.refereed | TRUE | |
| dc.description.status | pub | |
| dc.eprint.id | https://eprints.ucm.es/id/eprint/15761 | |
| dc.identifier.isbn | 978-84-7356-853-1 | |
| dc.identifier.issn | 978-84-73-56-853-1 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.14352/45322 | |
| dc.issue.number | 1 | |
| dc.language.iso | spa | |
| dc.page.final | 13 | |
| dc.page.initial | 1 | |
| dc.page.total | 13 | |
| dc.publication.place | Pozuelo de Alarcón (Madrid) | |
| dc.publisher | ESIC Editorial | |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 España | |
| dc.rights.accessRights | open access | |
| dc.rights.uri | https://creativecommons.org/licenses/by-nc-nd/3.0/es/ | |
| dc.subject.keyword | Convention Visitors Bureaus (CVBs) | |
| dc.subject.keyword | Toma de decisión | |
| dc.subject.keyword | Destination Management Organizations (DMOs) | |
| dc.subject.keyword | Información turística | |
| dc.subject.keyword | Comunicación en los destinos. | |
| dc.subject.ucm | Turismo | |
| dc.subject.unesco | 5312.90 Economía Sectorial: Turismo | |
| dc.title | Efectos de la comunicación en los destinos turísticos. Propùesta de modelo | |
| dc.type | book part | |
| dc.volume.number | 1 | |
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