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TikTok: new media, old propaganda - State of the art and possibilities for political communication

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https://doi.org/10.1007/978-981-99-5110-9_1

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Publication date

2023

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Springer
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https://hdl.handle.net/20.500.14352/101587

Citation

Sapag M, P., Pérez Rastrilla, L., & Recio García, A. (2023). TikTok: New Media, Old Propaganda—State of the Art and Possibilities for Political Communication. En Pérez Rastrilla, L., Sapag M., P. & Recio García, A. (Eds.) Fast Politics: Propaganda in the age of TikTok (pp. 3-19). Springer. https://doi.org/10.1007/978-981-99-5110-9_1

Abstract

The use of TikTok as a political communication tool is a recent phenomenon with research on the issue emerging. The potential of TikTok as an institutional communication tool started to become apparent in 2020. Although some international organisations, such as the International Federation of Red Cross and Red Crescent Societies or the FAO, had accounts since 2019, the shift in perception towards the platform and its widespread use in the field was triggered by the COVID pandemic crisis.

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Comunicación social, Investigación en la comunicación

Unesco subjects

6306.07 Sociología de Los Medios de Comunicación de Masas, 5910.02 Medios de Comunicación de Masas, 5910.04 Propaganda

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