El algoritmo trap : entre distinciones y apropiaciones del gusto digital
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2023
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28/10/2022
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Universidad Complutense de Madrid
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Abstract
La transformación digital lleva implícita un cambio cultural. Las redes sociales han redefinido las prácticas cotidianas de buena parte de la población mundial. Las interfaces, los códigos y algoritmos, pero también los filtros, las etiquetas y los feeds, ejercen un efecto constante en cómo nos presentamos en los distintos momentos. Por otra parte, somos testigos del auge de estilos eclécticos, entendidos como un ensamblaje que va desde el estilo de vestir a las formas de comportarse y apropiarse de los entornos digitales, con mezclas variadas de tendencias de consumo y gustos, de los elementos y prácticas que tradicionalmente permiten distinguir a los diferentes grupos sociales. Este trabajo de tesis doctoral aborda este doble proceso con el propósito de ayudar a comprender la centralidad de las redes sociales en la construcción del gusto digital y las in/diferencias sociales resultantes. Para ello identificamos algunos de los procesos de homogeneización que movilizan las redes sociales. Este sería el caso de Instagram, ejemplo paradigmático de las redes sociales visuales contemporáneas. Asimismo, indagamos en las bases tecnológicas del actual eclecticismo estético u omnivorismo cultural. En un primer momento, y desde una perspectiva interesada en los posicionamientos de clase, actualizamos algunas de las teorías críticas del consumo cultural poniéndolas en relación con los estudios digitales. Dentro de este marco, desarrollamos un estudio de caso centrado en Instagram que permite identificar los elementos visuales más característicos que dan forma al estilo de las traperas, aquellas mujeres jóvenes qué han adoptado diferentes aspectos asociados al estilo musical trap. A partir de este trabajo de documentación seleccionamos doscientos perfiles traperos que cuya descripción y análisis abordamos a partir de un estudio netnográfico...
Cultural change is inherent in digital transformation. Social media have redefined everyday practices for a large part of the world population. Interfaces, codes and algorithms, as well as filters, tags and feeds, constantly affect the way that we present ourselves in each distinct sphere and moment of our lives. At the same time, we are also witnessing the rise of eclecticism in style – understood here as an ensemble of aesthetics, forms of behavior and appropriations of digital space – that blends a variety of consumer trends and tastes – practices of distinction between social groups and individuals. This study focuses on these dual processes and aims to develop our understanding of the centrality of social media in the construction of digital taste and the ensuing social in/differences. In particular, the research centers on the homogenizing processes of visual social media, of which Instagram is a paradigmatic example, and the technological bases of present-day cultural eclecticism or omnivorism. From the perspective of class positioning, the study begins by developing a theoretical model that contrasts some of the main strands of critical theory on cultural consumption with more contemporary work in digital studies. Subsequently, this theoretical framework formed the basis of a case study of Instagram account profiles in order to analyze the main elements that define the style adopted by traperas [female youth who have adopted aspects of the trap music style]. Following an initial documentary analysis, a nethnographic methodology was used to analyze the Instagram profiles of two hundred traperas...
Cultural change is inherent in digital transformation. Social media have redefined everyday practices for a large part of the world population. Interfaces, codes and algorithms, as well as filters, tags and feeds, constantly affect the way that we present ourselves in each distinct sphere and moment of our lives. At the same time, we are also witnessing the rise of eclecticism in style – understood here as an ensemble of aesthetics, forms of behavior and appropriations of digital space – that blends a variety of consumer trends and tastes – practices of distinction between social groups and individuals. This study focuses on these dual processes and aims to develop our understanding of the centrality of social media in the construction of digital taste and the ensuing social in/differences. In particular, the research centers on the homogenizing processes of visual social media, of which Instagram is a paradigmatic example, and the technological bases of present-day cultural eclecticism or omnivorism. From the perspective of class positioning, the study begins by developing a theoretical model that contrasts some of the main strands of critical theory on cultural consumption with more contemporary work in digital studies. Subsequently, this theoretical framework formed the basis of a case study of Instagram account profiles in order to analyze the main elements that define the style adopted by traperas [female youth who have adopted aspects of the trap music style]. Following an initial documentary analysis, a nethnographic methodology was used to analyze the Instagram profiles of two hundred traperas...
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Tesis inédita de la Universidad Complutense de Madrid, Facultad de Ciencias Políticas y Sociología, leída el 28-10-2022