Metonymy as a strengthening strategy in road safety campaigns

Abstract

Taboo in Discourse: Studies on Attenuation and Offence in Communication combines cognitive, multimodal, translation and (critical) discourse-related issues with the intent of widening the field of study of taboo in communication. This volume explores the complex interplay between taboo and language in a range of social contexts, cultural settings and real-world discourse types: from political speeches to television series through cartoons, novels, oral interviews or official advertisements. Through a selection of empirical studies anchored in analyses of authentic and contextualized language data, this book examines the communicative functions of the different categories of taboo naming, from euphemism (attenuation) to dysphemism (offence).