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Corporate Social Responsibility and Public Relations in Spain: more than a fashion

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2010

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The International Academy of Business Disciplines
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Arceo, A. Corporate Social Responsibility and Public Relations in Spain: More than a Fashion. Business Reresearch Yearbook. Global Business Perspectives, Volume XVII, 2010, Number 1: 277-284

Abstract

According to many authors applied public relations-ethics can influence the relationship between organizations (public, private, political and others) and their publics, and influence also the level of corporate social responsibility (CR) of these organizations. Moreover, at this time CSR is a burning issue specifically in Spain and in the world by extension. Therefore, the purpose of this article is on the one hand to demonstrate the relationship of public relations-ethics and CSR; and on the other hand, to offer an overview about CSR from a Spanish perspective through the analysis of the social structure of CSR in that country and its ramifications in Latin America.

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