Cooperatives’ proactive social responsibility in crisis time: How to behave?
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2017
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Facultad de Ciencias Económicas y Empresariales. Escuela de Estudios Cooperativos
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Abstract
La Responsabilidad Social Proactiva (RSP) juega un papel relevante en la construcción de la ventaja competitiva y en el éxito organizativo de las cooperativas, organizaciones basadas en principios cooperativos. El desarrollo de la RSP es especialmente complicado en los períodos de recesión. Este artículo examina cómo impactan las crisis económicas en las cooperativas a distintos niveles y pretende identificar cómo la RSP puede recuperarse. Para ahondar en el comportamiento organizativo, se ha empleado el enfoque de estudio de caso aplicado a tres cooperativas industriales situadas en el País Vasco (España).
El artículo identifica tres fuentes de barreras de la RSP en el contexto de las cooperativas y propone dos condiciones para el desarrollo de la RSP. La originalidad del artículo radica en que amplía la investigación en la responsabilidad de las cooperativas durante los períodos de crisis, examina la “caja negra” de las cooperativas para detectar problemas que dañan su RSP y propone las palancas de RSP de las cooperativas, palancas que pueden ser trasladadas a otros contextos organizativos.
Proactive Social Responsibility (PSR) plays a relevant role building competitive advantage and supporting organizational success in cooperatives. It is particularly desirable and challenging in recession periods. This paper studies how economic crisis impacts in different levels of cooperatives, and it aims to identify how PSR can be restored. In order to explore the organizational behaviour, the case study approach was selected to analyse three manufacturing cooperatives located in the Basque Country (Spain). The paper identifies three sources of hinders of PSR in cooperative context and it proposes two conditions to develop PSR. The originality of the paper relies on pushing the research of the organizations’ responsibility face to the crisis periods, diving into the cooperatives black box to catch the problems hindering their PSR, and proposing PSR leverages in cooperatives.
Proactive Social Responsibility (PSR) plays a relevant role building competitive advantage and supporting organizational success in cooperatives. It is particularly desirable and challenging in recession periods. This paper studies how economic crisis impacts in different levels of cooperatives, and it aims to identify how PSR can be restored. In order to explore the organizational behaviour, the case study approach was selected to analyse three manufacturing cooperatives located in the Basque Country (Spain). The paper identifies three sources of hinders of PSR in cooperative context and it proposes two conditions to develop PSR. The originality of the paper relies on pushing the research of the organizations’ responsibility face to the crisis periods, diving into the cooperatives black box to catch the problems hindering their PSR, and proposing PSR leverages in cooperatives.