Corporate social responsibility communication of male luxury fashion brands: analysis on Instagram, Facebook and TikTok

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dc.contributor.authorCastillo Abdoul, Bárbara
dc.contributor.authorOrtega Fernández, Eglée Andreina
dc.contributor.authorRomero Rodríguez, Luis M.
dc.date.accessioned2025-12-05T18:06:35Z
dc.date.available2025-12-05T18:06:35Z
dc.date.issued2024
dc.description.abstractThis study aims to analyze the content on corporate social responsibility (CSR) of Gucci, Prada and Ermenegildo Zegna on the social networks Instagram, Facebook and TikTok in order to examine the focus of the publications of these luxury brands, what type of content is more frequent and which ones generate more interaction and engagement.
dc.description.departmentDepto. de Ciencias de la Comunicación Aplicada
dc.description.facultyFac. de Ciencias de la Información
dc.description.refereedTRUE
dc.description.statuspub
dc.identifier.citationCastillo-Abdul B, Ortega Fernandez E, Romero-Rodriguez LM (2024), "Corporate social responsibility communication of male luxury fashion brands: analysis on Instagram, Facebook and TikTok". Management Decision, Vol. 62 No. 2 pp. 471–491, doi: https://doi.org/10.1108/MD-09-2022-1316
dc.identifier.doi10.1108/MD-09-2022-1316
dc.identifier.essn1758-6070
dc.identifier.issn0025-1747
dc.identifier.officialurlhttps://doi.org/10.1108/MD-09-2022-1316
dc.identifier.relatedurlhttps://www.emerald.com/md/article-abstract/62/2/471/1215288/Corporate-social-responsibility-communication-of?redirectedFrom=PDF
dc.identifier.urihttps://hdl.handle.net/20.500.14352/128549
dc.issue.number2
dc.journal.titleManagement Decision
dc.language.isoeng
dc.page.final491
dc.page.initial471
dc.publisherEmerald Insight
dc.rights.accessRightsmetadata only access
dc.subject.cdu316.77
dc.subject.cdu658.8
dc.subject.keywordCorporate social responsibility
dc.subject.keywordSocial media
dc.subject.keywordSustainability
dc.subject.keywordFashion brands
dc.subject.ucmAudiencia y difusión de los medios
dc.subject.ucmMarketing
dc.subject.ucmComunicación social
dc.subject.unesco5910.02 Medios de Comunicación de Masas
dc.subject.unesco6114.13 Marketing
dc.subject.unesco6308 Comunicaciones Sociales
dc.titleCorporate social responsibility communication of male luxury fashion brands: analysis on Instagram, Facebook and TikTok
dc.typejournal article
dc.type.hasVersionVoR
dc.volume.number62
dspace.entity.typePublication
relation.isAuthorOfPublication65677311-813c-4ed7-aca0-615318787651
relation.isAuthorOfPublication.latestForDiscovery65677311-813c-4ed7-aca0-615318787651

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