What drives pro-environmental behavior? Investigating the role of eco-worry and eco-anxiety in young adults

Abstract

Climate change (CC) is one of the most urgent challenges of our time. Research suggests that pro-environmental behaviors (PEB) are essential to address this crisis, encompassing sustainable consumption (e.g., recycling or saving energy) and active participation (e.g., protesting or donating). In this regard, young adults play a significant role as change agents. Considering the previous literature affirming the importance of CC emotions on PEB, this study aims to analyze the mediating role of eco-worry and eco-anxiety in the relationship between two cognitive antecedents (general willingness to behave pro-environmentally and CC agency) and two types of PEB (sustainable consumption and active participation). To do so, we gathered a sample of 308 young adults aged 18 to 30 years. Results show that eco-worry mediates the relationships between both antecedents (willingness and CC agency) with sustainable consumption and active participation. In contrast, eco-anxiety in young adults only mediates the relationship between CC agency and active participation. Our findings suggest that eco-worry plays a crucial role in promoting PEB more broadly, while eco-anxiety appears to be only relevant in influencing active participation. These results contrast with others observed in the adult population, so further studies are needed to confirm these findings.