Bilingual challenges in earthquake risk communucation: Analyzin media and perceptions in the San Diego region

Abstract

The project presented in this paper investigates earthquake risk awareness and communication in the San Diego border region, focusing on vulnerable communities and minorities, specifically non-English speaking communities. By analyzing English and Spanish media coverage on earthquake risk over a decade within the San Diego region, this study discusses the role of journalism on shaping earthquake risk perception, as a catalyst for effective seismic preparedness, stressing the open challenges and needs. In addition, the results of an exploratory survey launched in the San Diego region suggest that diverse solutions to effectively communicate essential information on seismic risk shall be explored, mindful of the diversity and specific vulnerabilities of the population residing in the focus region. As communication in disasters management stands at the intersection of preparedness, mitigation and recovery, this study can play a role in achieving equitable, seismic resilient diverse communities.